So who is RSG ?
Over time, RSG has diversified its business platform to corporate advisory services where utilizing the relationships and strategic thinking politics afforded, to a seamless transition in taking organization’s to a new level of business operations.
Check our blog out, you'll find some news about our firm (of course), but also some interesting stories about business and politics.
Saturday, November 27, 2010
Interactive Map from Newsday | How Long Island Voted
http://www.newsday.com/how-long-island-voted-1.2417655?raceID=8
Wednesday, November 10, 2010
RSG is nominated for the second year in a row. 'Best Public Relations Firm'.
http://bestof.longislandpress.com/vote/
Thank you Long Islanders and the Long Island Press for this recognition!
Wednesday, August 18, 2010
Sabato's Crystal Ball: Using the Generic Ballot to Forecast Gubernatorial Elections
Using the Generic Ballot to Forecast Gubernatorial Elections
Alan I. Abramowitz, Senior Columnist
August 12th, 2010
Governors are key players in the American federal system. In addition to administering complex bureaucratic organizations with vital responsibilities and multi-billion dollar budgets, they are expected to propose their own legislative programs, work closely with their state’s congressional delegation, communicate their goals to the public, and lead their state parties in elections. Moreover, in recent years the nation’s statehouses have frequently served as launching pads for presidential campaigns. Four of the last six presidents served as governors before moving on to the White House and several of the leading contenders for the 2012 Republican presidential nomination are current or former governors.
Given the vital role of governors in American politics, it is somewhat surprising that political scientists have paid scant attention to gubernatorial elections. While there is a vast literature on congressional elections, only a handful of studies have focused on gubernatorial elections, perhaps because they appear to be so idiosyncratic—shaped by local candidates and issues. But appearances can be deceiving. I present evidence in this article that gubernatorial elections are strongly influenced by national political tides and that their outcomes can be predicted with a high degree of accuracy by the same factors that predict the outcomes of congressional elections.
Since the end of World War II there have been dramatic changes in the frequency and timing of gubernatorial elections. During the late 1940s, 22 of the 48 states elected their governors every two years and about as many gubernatorial elections took place in presidential election years as in midterm election years. Over time, however, there has been a shift from two-year to four-year terms for governors with the large majority of gubernatorial elections taking place in midterm election years. Today only Vermont and New Hampshire continue to elect their governors every two years, 34 states elect them in midterm election years only, 11 states elect them in presidential election years only, and 5 states—Virginia, New Jersey, Mississippi, Louisiana, and Kentucky—elect them in odd-numbered years.
As Larry Sabato documented in Goodbye to Good-Time Charlie, his pathbreaking 1978 book on the postwar transformation of the American governorship, the decision to hold gubernatorial and other statewide elections in midterm years was intended to insulate these contests from the potentially destabilizing effects of presidential coattails and other national political forces. However, the evidence in Figure 1 suggests that this effort has not been successful. This graph displays the change in the number of Republican governors in the 16 midterm elections between 1946 and 2006. The results show that despite the shift in the timing of gubernatorial elections, these contests have continued to be affected by national political tides. There have been dramatic swings in the outcomes of these elections with Republicans gaining as many as 10 statehouses and losing as many as 12 in a single year.
Figure 1. Net Change in Republican Governors in Midterm Elections, 1946-2006
Source: Congressional Quarterly’s Guide to U.S. Elections
Just as with seats in Congress, there is a strong tendency for the president’s party to lose governorships in midterm elections. Republicans gained governorships in 6 of 8 midterms under Democratic presidents and lost governorships in 7 of 8 midterms under Republican presidents. In general, the results of these gubernatorial elections corresponded fairly closely to the results of the U.S. House elections held at the same time—the correlation between the change in Republican governors and the change in Republican House seats is a strong .74, which is quite impressive considering the relatively small number of gubernatorial elections.
The results in Figure 1 suggest that gubernatorial elections are affected by the same national political forces that affect congressional elections. In order to test this hypothesis, I conducted a regression analysis of gubernatorial election results for the 16 midterms since the end of World War II. The dependent variable in this analysis is the change in the number of Republican governors in the election. The independent variables are the number of Republican seats up for election, to measure exposure to risk, the party of the president, coded as 1 for Republican presidents and -1 for Democratic presidents, and the Republican lead or deficit on the Gallup generic ballot question in early September, to measure the national political climate. The results of the regression analysis are displayed in Table 1.
Table 1. Results of Regression Analysis of Gubernatorial Seat Change in Midterm Elections, 1946-2006
Source: Congressional Quarterly’s Guide to U.S. Elections
Note: Dependent variable is change in number of Republican governors
These results clearly support our hypothesis: the outcomes of gubernatorial elections are strongly influenced by national political forces. All three predictors have strong and statistically significant effects. The variable with the largest influence on seat swings in gubernatorial elections is exposure to risk: the number of seats Republicans hold going into the election. The more seats Republicans hold, the more seats they can expect to lose or the fewer seats they can expect to gain. In addition, the party of the president has a substantial effect. Republicans can expect to gain about 3 seats in midterms held under Democratic presidents and lose about 3 seats in midterms held under Republican presidents after controlling for the effects of the other predictors. Finally, the national political climate, as measured by the Republican lead or deficit on the Gallup generic ballot question, has a significant effect on the outcomes of gubernatorial elections. A 10 point swing in margin, such as going from a 5 point deficit to a 5 point lead, would be expected to produce a net shift of about 2 gubernatorial seats.
The 2010 Forecast
We can use the results in Table 1 to forecast the outcome of the 2010 gubernatorial elections. The values of two of the three predictors in the model are already known: there is a Democratic president and Republicans currently hold 17 of the 37 governorships up for election this year. Only the result of the early September Gallup generic ballot question is not yet known. Therefore, Table 2 displays conditional forecasts of Republican seat gains depending on the generic ballot result.
Table 2. Predicted Results of 2010 Gubernatorial Elections based on Early September Generic Ballot
Source: Congressional Quarterly’s Guide to U.S. Elections and data compiled by author
The data in Table 2 indicate that Republicans are likely to gain between 4 and 7 governorships in this year’s elections. Since they currently control 23 statehouses, this would leave them with between 27 and 30 governorships. Since the Gallup generic ballot question has been averaging close to a tie over the past few months, the most likely outcome at this point would appear to be a Republican gain of 5 governorships which would give the GOP control of 28 of the nation’s 50 statehouses.
Monday, August 16, 2010
RSG, Finalist as "Best" Public Relations Firm on Long Island for 2009
Roosevelt Strategy Group has been working diligently for our clients since 2001, let's keep the momentum going, please nominate today;
http://longisland.upickem.net/engine/Welcome.aspx?contestid=18983
Thursday, July 8, 2010
Friday, June 18, 2010
Monday, January 25, 2010
A Free Speech Landmark
Freedom has had its best week in many years. On Tuesday, Massachusetts put a Senate check on a reckless Congress, and yesterday the Supreme Court issued a landmark decision supporting free political speech by overturning some of Congress's more intrusive limits on election spending.
Justice Anthony Kennedy wrote yesterday's 5-4 majority opinion in Citizens United v. Federal Election Commission, which considered whether the government could ban a 90-minute documentary called "Hillary: the Movie" that was set to run on cable channels during the 2008 Presidential campaign. Because it was funded by an incorporated group and was less than complimentary of then-Senator Hillary Clinton, the film became a target of campaign-finance limits.
The 2002 Bipartisan Campaign Finance Act, aka McCain-Feingold, banned corporations and unions from "electioneering communications" within 30 days of a primary or 60 days of a general election. Yesterday, the Justices rejected that limit on corporate spending as unconstitutional. Corporations are entitled to the same right that individuals have to spend money on political speech for or against a candidate.
In last year's oral argument for Citizen's United, the Court got a preview of how far a ban on corporate-funded speech could reach. Deputy Solicitor General Malcolm Stewart explained that, under McCain-Feingold, the government had the authority to "prohibit the publication" of corporate-funded books that called for the election or defeat of a candidate.
That was a shock and awe moment at the Court, as it also should have been to a Washington press corps that has too often been a cheerleader for campaign-spending limits. Mr. Stewart was telling a truth already familiar to campaign-finance lawyers and the speech police at the Federal Election Commission. Former FEC Commissioner Hans von Spakovsky recalled yesterday that in 2004 the agency investigated whether a book written by George Soros critical of George W. Bush violated campaign laws. Liberals as much as conservatives should worry about laws that allow such investigations.
The Court's opinion is especially effective in dismantling McCain-Feingold's arbitrary exemption for media corporations. Thus a corporation that owns a newspaper—News Corp. or the New York Times—retains its First Amendment right to speak freely. "At the same time, some other corporation, with an identical business interest but no media outlet in its ownership structure, would be forbidden to speak or inform the public about the same issue," wrote Justice Kennedy. "This differential treatment cannot be squared with the First Amendment."
For instruction and sheer entertainment, we also recommend Justice Antonin Scalia's concurring opinion that demolishes Justice John Paul Stevens's argument in dissent that corporations lack free speech rights because the Founding Fathers disliked them. "If so, how came there to be so many of them?" Mr. Scalia writes, in one of his gentler lines.
Wednesday, January 20, 2010
Newsday | NY fallout as Scott Brown wins Mass. Senate race
43 m ago By Dan Janison, Newsday, Tuesday January 19th.
From Sen. Charles Schumer, Democrat, whose partisan listen-up contrition is interesting:
“The country is speaking to us, and we will hear them in the agenda we pursue over the next year. Our focus must be on jobs, the economy and delivering for the middle class.”
"The Republican current that started with the Gubernatorial victories in Virginia and New Jersey, then making a stop over in Nassau County with Ed Mangano's win, is not only continuing but still gaining momentum as evident in Massachusetts. The Republican voter seems to not only be voting Republican again, but voting with ferocity."
This analysis by Gerald Seib in the Wall Street Journal is worth a look for the survey information it includes.
"The Democratic party's problems, crystallized in the last-ditch scramble to save Ted Kennedy's Massachusetts Senate seat in a special election Tuesday, can be traced to a simple mistake: Many in the party misread voters' desire to switch parties in recent years as an ideological shift to the left."
"In fact, there is little sign that Americans' ideological tendencies changed much at all, even as voters gave control of Congress to Democrats in 2006 and handed President Barack Obama and the rest of his party a massive victory in 2008. Ideologically, the country remained throughout this period what it was at the outset: a center to center-right nation."
Monday, January 11, 2010
RSG brings on Fortune 100 Sales Pro Berkeley Swezey
Berkeley Swezey is an accomplished corporate executive whose talents have earned him a reputation as an industry leader for over forty years in sales and organizational management.
Mr. Swezey has an extensive background in corporate sales and finance having held high profile positions with a number of top companies in including IBM, Erisco and FISERV, this is in addition to helping start-up companies grow from the ground up. Berkeley has owned his own insurance agency and is one of the founders of Swezey Commercial Real Estate.
While employed by IBM in the area of sales and sales management, Berk specialized in selling financial hardware and software systems to Wall Street brokerage houses and other financial institutions throughout the country, eventually focusing his efforts on Credit Unions Nationwide. Swezey, well known for successful seminar sales, set National sales records that have not been broken to date. In addition, during his tenure as a member of their Headquarters Staff Support, he was instrumental in creating and managing National sales contest, training programs and customer service conferences attended by 30 to 40 financial institutions and their 500-600 employees.
After IBM Berkeley joined as one of the 13 stockholders of the then privately held company Erisco Incorporated, a leading provider of employee benefits software to Fortune 1000 companies. Berkeley was responsible for managing the National sales effort that resulted in Erisco’s gross revenue increasing from $2 million to $24 million dollars in five years. He also established a customer service department and developed and instituted customer service programs that increased customer satisfaction from 8% to 94% within the first 10 months of its inception. In addition he hired and trained the sales force, established and produced a workshop series and seminars for Fortune 1000 prospects, and managed the integration of major financial institutions. Berkeley’s efforts were a driving factor in Dun & Bradstreets acquisition of Erisco.
A graduate of Colgate University, Mr. Swezey subsequently attended St. John’s School of Law. He served his country for two years earning an honorable discharge from the army and the community in various capacities, including tenure on the Village of Freeport Board of Trustees. Berkeley Swezey is married with three grown children and resides in Babylon New York.
Mr. Swezey's work will be centered on improving the sales and customer service operations for RSG's management consulting clients.
Thursday, January 7, 2010
Winners
Tuesday, October 27, 2009
Suffolk County Sheriff Vincent DeMarco 2009 Radio Ad
http://www.youtube.com/watch?v=tN5SuDb5je8
Thursday, August 20, 2009
New York Rep. Bishop Still Favored, But Not Safe
By Emily Cadei, CQ Staff
Timothy H. Bishop , a four-term House Democrat from New York, hasn’t faced any particularly tough challenges since his close initial House race in 2002 — even though he describes himself as a “left-of-center guy” in an eastern Long Island district that’s “decidedly right of center.”
But it appears that his run of easy re-election wins in the 1st District, over inexperienced Republican competition, is going to end in 2010. He faces an energized Republican party base and a challenge by wealthy Republican entrepreneur Randy Altschuler, who formally launched his campaign Aug. 12 and has the capacity to self-fund.
Reflecting the potential for a competitive contest between Bishop and Altschuler, CQ Politics has shifted its rating on the race to Democrat Favored from Safe Democratic.
The Democrat Favored rating means 1st District voters still are considered very likely to re-elect Bishop, who took 50 percent of the vote in 2002 to unseat one-term Republican Rep. Felix J. Grucci Jr., then won his subsequent races with 56 percent in 2004, 62 percent in 2006 and 58 percent in 2008. But CQ Politics no longer deems the race as “safe,” or virtually certain to send Bishop back to Congress for a fifth term.
“I think it’s going to be a more competitive race than it has been,” said Chad Lupinacci, an assistant professor in political science at Hofstra University, located not far from the 1st District in Hempstead.
The Democratic Committee in Suffolk County, which includes the 1st District, has moved quickly to portray Altschuler as an “outsourcing pioneer” who has contributed to a loss of American jobs. Altschuler rejects that label and points to the businesses he has built that have created many jobs in the country.
“I have built several successful businesses from the ground up and I am proud that I have created hundreds of jobs across the United States,” he said in a written statement to CQ Politics.
Creating jobs and lowering taxes are the two key concerns in the district, according to local political observers. And Lupinacci said there has been a shifting political climate in the district, noting growing unrest in the area over the state of the economy.
Conservative grass-roots activity has spiked locally in response to a rising unemployment in Long Island’s suburbs of New York City — up to 7.5 percent in June — and the increase in government spending that has occurred since President Obama took office in January. A grim-looking Bishop found himself parrying with visibly angry residents at a testy town hall meeting in June, and video of the event quickly became a YouTube sensation.
Altschuler hopes to capitalize on the changing mood and the traditionally Republican nature of the district, which narrowly backed Obama in 2008. His campaign is focused on appealing to the district's fiscally conservative tendencies and playing up his business background as the founder of start-up companies OfficeTiger and CloudBlue.
And Republicans have signaled they intend to attack Bishop as too liberal for the district. A Congressional Quarterly “party unity” study showed he sided with most Democrats against most Republicans on 99 percent of House votes that broke mainly along party lines in 2008.
But painting Bishop as out of touch is easier said than done, cautions Anthony Manetta, a Long Island-based political consultant, who said that despite his voting record, Bishop has been able to “separate himself as more of an independent Democrat on some level.” Manetta added that Bishop “brings home a lot of money and a lot of projects, and his office has strong constituent affairs.”
As a result, said Manetta, the local constituencies who receive those funds “might view him a little differently than they view the national party.”
Brookhaven Town Supervisor Mark Lesko, a Democrat, said Bishop has done a “wonderful job” delivering money to the district from the federal stimulus package (PL 111-5). In fact, a list of the certified stimulus projects, available from the New York state government. shows Suffolk ranks among the top counties in stimulus funds received.
In particular, Lesko lauded Bishop, a former college provost, for obtaining stimulus money “that plugged a gap in the state aid for education.” If not for that, “you would have had literally hundreds if not thousands of teachers laid off on Long Island,” he said.
Lesko also dismissed the populist rage on the right as reflective of “a small but vocal element” in the district. Lesko, who is campaigning for re-election to his local office this year, said his interactions with voters in Brookhaven — the most populous town in the district — have convinced him that the protesters’ arguments are “not resonating with normal voters.”
And Democrats are already going after Altschuler, noting he only recently moved to the district, and painting his business expertise as one of exporting rather than creating jobs.
The blast from the Suffolk County Democrats claimed he “made his fortune as the founder and co-CEO of a company that specialized in replacing American jobs with Indian workers,” a reference to business services firm OfficeTiger, which Altschuler sold in 2006.
Technically, OfficeTiger did not outsource jobs because it did not eliminate U.S. jobs and move them overseas. But it did employ thousands of workers in Chennai, India, to supply business services to U.S. companies.
However, a laudatory 2006 article on the India-based Web site Rediff News described how Altschuler and co-president Joseph Sigelman had just sold the start-up to R.R. Donnelly and Sons for $250 million. According to the article, “The story of the two young men chucking their high-paying jobs” in the financial sector “to enter the outsourcing arena, from India, has become a legend now.”
Local observers say the debate over who is better situated to create jobs is likely to be central to the 2010 race, but the deciding factor will be political climate, both in the state and nationally.
Republicans are optimistic that GOP wins in local elections on Long Island in 2009 will provide a surge of momentum for Altschuler’s challenge the following year.
Democrats, however, predict the economy will gradually recover from the depths of the recession and will help turn the tide for them in 2010.
“This is a big transition time,” said Will Jenkins, Bishop’s communications director. “We’re coming out of some years that have been really difficult.” But, he added, “By the time the campaign gets under way, I think we’ll be in a different place.”
http://www.cqpolitics.com/wmspage.cfm?docID=news-000003192856&cpage=1
Thursday, July 30, 2009
RSG Launches New Website
Thanks to Dave at Off Peak Design for his great work.
Wednesday, March 4, 2009
NICOLOCK 2009 Contractor Conference
NICOLOCK 2009 Contractor Conference
Comprehensive educational training conference for all contractors involved in any aspect of hardscaping
LINDENHURST, NY (02/05/2009; 1237)(readMedia)--
Where: Long Island Sheraton, Hauppauge, New York
When: March 18, 19 and 20, 2009
What: Nicolock 2009 Contractor Training and Education Conference
NICOLOCK, a well-known leader in the hardscape industry, is sponsoring a comprehensive educational training conference for all contractors involved in any aspect of hardscaping.
The action-packed, three-day event is full of training courses, seminars and vendor displays.
There will be notable programs including: Installation "Best Practice" Training plus Business Building and ICPI and NCMA Certification seminars.
Attendees can also enjoy music and refreshments at the Rockin' Customer Appreciation Event that will take place on Wednesday, March 18th.
Those interested in registering for the event may do so by visiting the website at http://www.nicolock.com/, or phone 631-669-8193 for more information. Attendees who register via the 3D website will receive a free gift at the event.
-30-
Nicolock, a division of Nicolia Concrete Products, is a regionally based full service manufacturer and distributor of the highest quality paving stones and retaining wall components servicing the Northeast and Mid-Atlantic.
Based in Lindenhurst, New York, Nicolock, with manufacturing plants in Maryland and Connecticut as well, prides itself in providing top quality products, exemplary customer service and expert contractor support services backed by their more than 50 years of experience in the industry.
Saturday, July 5, 2008
Friday, June 20, 2008
Our Friend Michael Lavorata 'Man of the Year'

Thursday, June 19, 2008
A shuttered Suffolk Life is a bad sign re-posted from LIBN
Suffolk Life, a chain of community newspapers that have been covering the county for more than 4 decades, will close next week. And aside from the sad reality that many will lose their jobs in these down times, media appraiser Kevin Kamen worried that the news foreshadows a bleak future for the little guys on Long Island.
In his view, more independent media organizations, struggling to exist in the shadow of the Cablevision-Newsday monopoly, will fold soon enough.
Here are his thoughts on the matter. Do you agree with him?
http://libizblog.wordpress.com/2008/06/19/a-shuttered-suffolk-life-is-a-bad-sign/
Wednesday, June 18, 2008
Long Island State Senate Races are Advertising Hotbeds

Long Island's state Senate races are advertising hotbeds
by Jeremy Harrell, 10/27/06
From an advertising point of view, the 2006 election on Long Island figured to be a snoozer.
The governor's race has effectively been over for months, as has the U.S. Senate race. None of Long Island's U.S. representatives face a serious challenge this year, and the Island's nine state senators - all Republicans - looked, as recently as four months ago, as though they would breeze back into office.
For all these reasons, John Mangano, president of New Media Printing in Bethpage, figured this would be an off year, with fewer direct mail opportunities and fewer yard signs to make.
"But it's going pretty well," he said this week. "We're doing the same, if not more, than two years ago. More local candidates are putting out products. I don't think I see anyone rolling over dead."
Paradoxically, the same political forces that have turned the governor and U.S. Senate races into sleepwalks have made two of the Island's state Senate races advertising hotbeds. Since Democrats Eliot Spitzer and Hillary Clinton have sewn up their races, Republicans have redoubled their efforts on local races, said Michael Dawidziak, a Bohemia-based political consultant who mainly works with the GOP.
"People, generally, come out on Election Day to vote for the top of the ticket," Dawidziak said, and with no coattails to ride, the two Island state senators considered most vulnerable - John Flanagan, whose district stretches along western Suffolk's North Shore, and Caesar Trunzo in Islip - have been forced to blitz the region with advertising to beat back a larger Democratic wave.
"Republican incumbents are intensifying their efforts on every level," said Richard Guardino, dean of Hofstra University's School for Suburban Studies, who has observed little abatement in campaign spending this fall. "At a minimum, the Republican incumbents will want to drive out their base support and make sure they get to the polls."
The problem is compounded for the GOP, given the national mood, Dawidziak said. "The president's approval ratings are in the tank, and the congressional leadership looks like The Three Stooges," he added.
Guardino said 2006 is shaping up to be like 1974, when a Watergate-fueled backlash against Republicans filtered down to local elections, or 1984, when Ronald Reagan's enormous popularity lifted even the most obscure Republican.
"The Senate Republicans are spending everything they can," Dawidziak said. "That's probably smart, because it's going to be a Democratic tsunami."
By the time Nov. 7 arrives, Flanagan and Trunzo will likely have spent $1 million each on advertising, said Anthony Manetta, president of Roosevelt Strategy Group, a consultancy working on several Long Island and statewide races, including the campaign of Jeanine Pirro, the GOP attorney general nominee.
Republican unease is filtering down to other local races, too. Manetta said his client, Suffolk County Clerk Judy Pascale, has started running TV and radio ads for her re-election bid.
"I don't think that ad spending is necessarily down," he said.
Over an eight-day span in late September, for instance, Flanagan's campaign spent nearly $80,000 on television ads, according to the state Board of Elections. During the same period, Trunzo spent $40,000 on television spots.
Two years ago, state Sen. Carl Marcellino, R-Syosset, turned heads by spending more than $550,000 on his own campaign, with another $600,000 coming from state party leaders. Trunzo and Flanagan are poised to top that record amount, said political commentator Jerry Kremer, a former Democratic assemblyman.
Even if Flanagan and Trunzo aren't thought to be in dire danger of losing their seats, the state's GOP doesn't want to wake up Nov. 8 to find out it lost its precious Senate majority because it didn't spend every dime it could.
"Control of the state Senate is so important that they must empty out the checkbook to keep their majority," Kremer said. "They're going to break all spending records, and they're going to survive."
The focus on local races means that Cablevision Systems Corp. is positioned to reap most of the rewards, especially because standard broadcast advertising in the New York metropolitan market is prohibitively expensive, except for the most-endowed campaigns. A company spokesman declined to comment for this story, but a national trade group predicted $200 million in cable advertising in 2006, a significant increase from two years ago.
Congrats to RSG's Anthony Manetta on winning ...

Congrats to RSG's Anthony Manetta on being selected as the winner at the ExecuLeaders Annual Awards Breakfast this morning. Anthony was awarded top spot in the 'Leadership in Public Relations' category. The keynote speaker at this mornings event was Nassau County Legislator Ed Mangano.
Awards were given to Nassau District Attorney Kathleen Rice & Police Commissioner Mulvey for "Community Leadership" - "Stop Drunk Driving" - Brian Lee of Newmark Knight Frank for "Leadership in Real Estate" - Ernie Fazio of LIMBA for "Association Leadership" - and Special Awards to Sgt. Jaret Radimer/USMC & US Army Spec Adam Drobecker for "Leadership For Our Country."
About ExecuLeaders
ExecuLeaders is an association dedicated to educating the business community in methods and techniques of sales, marketing and networking.
Created for the purpose of providing proven nuts-and-bolts methods of sales and marketing, ExecuLeaders is also committed to expanding your network beyond traditional borders, bringing you opportunities to reach out to other business leaders and organizations in the New York metropolitan area.
The association will also produce and be active in trade shows, provide and be active in industry educational courses and hone your networking skills for maximum effect.
http://www.execuleaders.org/index.cfm
